Glossar

Absprungrate Average Order Value (AOV) Average Session Duration Big Data Bounce Rate Business Intelligence (BI) Churn Rate Cluster-Analyse Conversion Rate Cost per Order Cost-Revenue-Relationship Cross-Selling Customer Acquisition Cost (CAC) Customer Data Platform (CDP) Customer Effort Score (CES) Customer Lifetime Value (CLV) Customer Satisfaction Score (CSAT) Data Mining Data Warehouse Deckungsbeitrag Direct-to-Consumer (D2C) Durchschnittlicher Bestellwert Inventory Turnover Kapitalrendite Kaufhäufigkeit Key Performance Indicator (KPI) Kohortenanalyse Kosten pro Bestellung Kosten-Umsatz-Relation (KUR) Kundenbindungsrate Kundengewinnungskosten Kundenverlustrate Kundenwert Kundenzufriedenheit Lagerumschlagshäufigkeit Net Promoter Score (NPS) Predictive Models Profitability Per Order (PPO) Purchase Frequency Renner-Penner-Analyse Repeat Customer Rate Repeat Purchase Rate Retention Rate Retourenquote Return on Investment (ROI) Return Rate RFM-Analyse Self-Service BI (SSBI) Sitzungsdauer Traffic Upselling Warenrotation: Schnelldreher und Langsamdreher Wiederkäuferrate Wiederkaufrate