Glossar

Unser umfassendes Digital Commerce & Marketing Lexikon

ABC-Analyse Abo Commerce Absprungrate AI (Artificial Intelligence) API-First Average Order Value (AOV) Average Session Duration BaFin Big Data Bounce Rate Business Intelligence (BI) CDM (Customer Data Management) Churn Rate Cluster-Analyse Composable Commerce Conversion Rate Cost per Order Cost-Revenue-Relationship CRM Cross-Selling Customer Acquisition Cost (CAC) Customer Data Platform (CDP) Customer Effort Score (CES) Customer Journey Customer Lifetime Value (CLV) Customer Satisfaction Score (CSAT) DAM Data Engineering Data Mining Data Science Data Warehouse Deckungsbeitrag Deep Learning Direct-to-Consumer (D2C) Dropshipping Durchschnittlicher Bestellwert ERP-System Headless Commerce Inventory Turnover Kapitalrendite Kategoriebaum Kaufhäufigkeit Key Performance Indicator (KPI) KI (Künstliche Intelligenz) Kohortenanalyse Kosten pro Bestellung Kosten-Umsatz-Relation (KUR) Kundenbindungsrate Kundengewinnungskosten Kundenverlustrate Kundenwert Kundenzufriedenheit KYC Lagerumschlagshäufigkeit Machine Learning MAM Marktplatz MDM Microservices Middleware Multishop MVP (Minimum Viable Product) Net Promoter Score (NPS) Pay-In / Pay-Out PIM-Software (PIM) Portfolio-Analyse Predictive Analytics Predictive Models Produktbundles Produkteigenschaft Produktkategorie Profitability Per Order (PPO) PSD2 PSP Purchase Frequency PXM Renner-Penner-Analyse Repeat Customer Rate Repeat Purchase Rate Retail Media Retention Rate Retourenquote Return on Investment (ROI) Return Rate Review Management RFM-Analyse ROPO Self-Service BI (SSBI) Shop-in-Shop Sitzungsdauer SKU Traffic Upselling Warenrotation: Schnelldreher und Langsamdreher Wiederkäuferrate Wiederkaufrate