Glossar

Absprungrate (Bounce Rate) Average Order Value (AOV) Average Session Duration Big Data Business Intelligence (BI) Conversion Rate Customer Acquisition Cost (CAC) Customer Effort Score (CES) Customer Lifetime Value (CLV) Customer Satisfaction Score (CSAT) Data Mining Data Warehouse Deckungsbeitrag Direct-to-Consumer (D2C) Kaufhäufigkeit / Purchase Frequency Key Performance Indicator (KPI) Kosten-Umsatz-Relation (KUR) / cost-revenue-relationship Kundenbindungsrate / Retention Rate Kundenverlustrate / Churn-Rate Net Promoter Score (NPS) Renner-Penner-Analyse Retourenquote Return on Investment (ROI) Self-Service BI (SSBI) Traffic Wiederkäuferrate / Repeat Customer Rate Wiederkaufrate / Repeat Purchase Rate