Glossar
Unser umfassendes Digital Commerce & Marketing Lexikon
Absprungrate (Bounce Rate)
Average Order Value (AOV)
Average Session Duration
Big Data
Business Intelligence (BI)
Conversion Rate
Customer Acquisition Cost (CAC)
Customer Effort Score (CES)
Customer Lifetime Value (CLV)
Customer Satisfaction Score (CSAT)
Data Mining
Data Warehouse
Deckungsbeitrag
Key Performance Indicator (KPI)
Kosten-Umsatz-Relation (KUR) / cost-revenue-relationship
Kundenverlustrate (Churn-Rate)
Net Promoter Score (NPS)
Renner-Penner-Analyse
Retourenquote
Return on Investment (ROI)
Self-Service BI (SSBI)
Traffic
Wiederkaufrate